This Power Struggle For the Cable News Network Highlights How Dysfunctional American Media Has Become.
On Thursday evening, while unconfirmed reports spread regarding a shooting at Brown University, the network's Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.
While CNN is certainly not a impeccable news source, her statement resonated to many. It is one of the broadcasters where there exists reality-based and mostly trustworthy reporting – notably during crises such as the one taking place near a New Hampshire storage facility.
A Precarious Situation During a High-Stakes Battle
Yet the news network, now four and a half decades old, finds itself in a precarious situation as two huge media conglomerates compete for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the future of CNN has been drawn into a major game of mergers and acquisitions, instead of as a question of what helps the news-consuming public.
“This represents another instance of the deep structural problems with roots in many years of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a broader point.
“It is often framed as a financial tale with powerful individuals as the protagonists, but there is hardly any discussion of the common good,” Pickard added.
The Complicating Layer: The Former President
This situation is further muddied by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his primary “fake news” antagonist.
Think back to the shouts of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is part of why he appears to support Paramount Skydance, which has made a unsolicited offer.
Trump has reason to favor that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that storied news network.
An Outcome of More Uncertainty
Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a separate entity. This might be a welcome development to many at the network, but it’s hardly a safe harbor. That setup could pave the way for CNN for a future sale. There is no finish line.
According to Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should block both deals.
“Both acquisition attempts would be harmful to the country, and both should be opposed by the government,” Wu recently wrote.
The Core Problem and a Potential Solution
Whatever happens with this particular battle, the larger issue remains.
“The present media landscape is a very system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard emphasized. Policy decisions – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and different policy decisions can fix it.
Can reform occur in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Change is highly improbable now, but that is not to say it will never happen.
Initiatives that strengthen independent news organizations, reinforce local journalism, subsidize public media, and prevent the accumulation of media power in a handful of hands are not only possible – they are necessary for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations such as CNN must not be pieces in the most recent acquisition battle.