🔗 Share this article

TikTok is introducing a new feature that allows them to reduce the amount of AI-made videos appearing in their timelines. This move comes as the service revealed that it presently contains in excess of 1 billion content made with AI.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a global release. This development comes amid a rise in AI content, driven by new AI video creators.

The Broader AI Trend

Studies have shown that approximately one in 10 of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A considerable share of this material is considered “AI slop”, a term for substandard, bulk-generated content that is frequently absurd or surreal.

Our research shows that many people appreciate content created using AI tools, from AI artwork to science explainers, and we aim to offer the community the ability to adjust the amount of that, based on their own preferences,” commented a company executive.

Volume and Proportions

TikTok shared that there are now 1.3bn videos on its service identified as artificially created. Collectively, in excess of 100 million pieces of content are uploaded to the app every day, making clips made by AI a limited part of its complete catalog.

Customizing Your Feed

Members will be in a position to decrease or raise the amount of AI content they view by using the “manage topic” option in the application and selecting the AI content topic. Additional categories that can already be modified under the filter include current affairs, clothing, cosmetics, and movement.

AI Disclosure Rules

TikTok’s rules require creators to identify “realistic” AI-generated content, and it forbids harmful fake videos of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be removed under its community policies.

In addition, the service will from now on attach an “AI-made” label to content created with its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to stop users from seeking to bypass the labeling process.

Responsible AI Funding

The platform is additionally launching a $2 million AI literacy fund for experts and institutions to produce learning resources about responsible artificial intelligence. This initiative will benefit educational bodies dedicated to teaching programming and robotics.

Moderation Strategy

The platform has justified its content review process, following discussion over plans to make redundant a large number of safety staff in Britain. It is planning to eliminate 439 jobs in its content moderation division in its British office, with labor groups and online safety experts raising concerns that people are being substituted by automated systems.

A senior executive explained that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content before it is viewed by humans. TikTok stated a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to reliance on its machine learning processes.

It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is why a extensive automated help is really helping us operate efficiently.”